I read this one about a month ago, and I immediately urged all my colleagues, writing group friends and former students to buy it right away. It is by far the BEST book on self-publishing and online book marketing out there. If you have to buy just one book on the subject, make it this one! It is FANTASTIC! It was actually hard to put down, and if you’ve ever read a non-fiction marketing and instructional book, you know that means that the writing was great. It was funny, compelling, and incredibly practical, without offering any magic formula. Every self-publisher should read this, and I would add that every micro-press should read it too, as well as any traditionally published author. Find out more about it here.